Create learning experiences
that affect positive change.

Do you want to:

Online courses have become one of the most powerful ways to share knowledge with a large audience. With the unprecedented growth in the online learning space, it’s never been more important for brands to share their knowledge in a way that builds influence and leaves an impact.

You have well-established brand and body of knowledge, and you’re committed to helping empower others, to creating positive change in people’s lives, and generally making the world a better place. You do that every day with the knowledge you share with the world, but you want to take that further. This is the next step in your business’ journey.

Knowledge Alchemy is about bringing together the unique ingredients from your life’s work, to create a meaningful learning experience that empowers your audience, creates deep transformation and enables you to do what you do best.

Transform your knowledge into an organised and cohesive structure.

Create meaningful and engaging resources to support transformative learning.

Design a learning experience that is in alignment with purposeful and actionable outcomes.

What is Alchemy?

Alchemy is the practice of transforming something ordinary into something extraordinary. In medieval times, philosophers sought to distill and refine base metals, such as lead, into gold. But their quest went beyond just the physical – they believed that all common metals were in different states of development on their way to the purest form of metal – gold. Turning metal into gold was, for the alchemist, a way of achieving perfection.

What is Knowledge Alchemy?

I have taken the principle of alchemy and applied it to a system I call Knowledge Alchemy. I work with you to extract, distill, create and refine your knowledge into gold, so that you can develop and deliver your passion and life’s work into a unique online course masterpiece that represents YOU and your vision and leaves an impact on your audience.

Who you’ll be working with

Hello! I’m Jamal. If you haven’t guessed it already, I’m a self-professed lifelong learner and lover of knowledge. I truly believe that knowledge is the most valuable resource we have, and I respect the unique knowledge you have spent a career building. My drive is to help you take that knowledge, distil it, formulate it, structure it and deliver it in a way that does justice to your knowledge legacy.

I’ve worked in education for the last 14 years as a former teacher and eLearning designer, so I understand how people learn, and importantly, how to support learning in the online space. My passion is designing learning experiences that not only engage and retain learners, but that connect on a deeper level where real alchemy can take place.

Through the process of Knowledge Alchemy, I work with you to reimagine your knowledge for online learning by bridging the gap between your what you want your audience to learn, what they need to learn, and how they will learn it.

Who I've worked with

What people say

I am literally short of words. Just going through the workbook Jamal created for me, I want to take the course myself. I can feel the love and the touch you have put into this. That’s what it’s all about. To give people a part of us and serve them powerfully. I am forever indebted and as we embark on the journey and collaborate on more projects this will always be special to me.

Annastacia Wainaina

I was recommended to speak to Jamal because of her level of experience in the education sector, but also to understand the concept of what an online course needs to be to get engagement, to make sure that you deliver the best course possible in that online environment. I was so thrilled the first time I had a Discovery call with Jamal, she was amazing: so enthusiastic, so passionate but what shone through was her knowledge and how we mapped out the process to go through, to make sure that the course was going to be completed in the order that it should be done and also in a timely manner. With her ability to design the structure of the course, but also aesthetically, I cannot recommend Jamal highly enough. If you're thinking about doing anything in regards to the online education space, make sure that you get in contact with Jamal. One of the key points of difference is that her passion for what she does is infectious. Have that first Discovery call with Jamal, and I know you'll be as thrilled as I am to recommend her in the future.

Warren Tate

Do you want to make sure your course truly connects with your learners on a deeper level? Download my free eBook.

Create learning experiences that affect positive change.