Welcome to the home of open hearts and curious minds.

Hello, I'm so glad you're here.

My name is Jamal, and my mission is to transform the way that we create courses so that we can use our knowledge to empower others while elevating our influence. I truly believe designing transformational learning journeys, is the way to do it.

If you're wondering about how I'm qualified to help you, or if we'd be a good fit, here's a bit more about me.

With a background in education and e-learning design, I've taught in three different countries and designed hundreds of online courses for leading universities and reputable brands.

In 2021, I left the higher education world to enter the entrepreneurial world full-time. Since then, I've worked with dozens of influential entrepreneurs to translate their knowledge into empowered online learning.

My journey so far ...

Knowledge Alchemy is a result of being at the right time and the right place with an open heart and a curious mind.

I always had a curious nature and a love of learning. This led me down a path of studying everything from Psychology, International Relations, Communications, Cultural Studies, and even Applied Linguistics!

After working in a foreign embassy for a few years, I ended up working for the Australian government. It was there that I decided to study English language teaching, and soon enough I was on a plane and off to  pretty exotic places and life-changing adventures.

Upon returning to Australia, I taught university academic skills. Then I turned my focus to writing online training before moving into the higher education, where I designed online courses for leading Australian universities.

Then, my path changed again in the most beautiful organic way. A friend of mine introduced me to an amazing visionary and purpose worker who wanted to turn her consulting framework into an online course.

As a result of that experience, I realised that I wanted to work with more visionaries and purpose-led entrepreneurs. So I embarked on building my own framework to help them turn their knowledge into courses.

I drew on all of my years as an educator and e-learning designer, and stepped (more like flew) out of the higher education space, and into the business of Knowledge Alchemy. 

Now I work with thought leaders and experts to help them share their knowledge in a way that builds influence and leaves an impact.


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Here at Knowledge Alchemy, we celebrate the spiritual, cultural and linguistic knowledge of First Nations Australians. We acknowledge and pay respect to the past, present and future Traditional Custodians and Elders of this nation and the continuation of cultural, spiritual and educational practices of Aboriginal and Torres Strait Islander peoples.