3 ways to test if your course is viable

Imagine this … You've been thinking about turning your knowledge into a course for ages. You’re finally feeling ready, and you jump head first into recording your videos, creating your workbooks, and building your course.

Then … crickets. No one actually signs up. You’re wondering, “where did I go wrong?” In that space between idea and course, is a vital step. And that step is validating your course before you create it, to ensure that it’s viable.

Validating your course idea is a strategic step that helps prevent you from spending time, energy, and resources creating a course that might not be what people actually want, or might not fill a gap in the market. It will also allow you to make informed decisions throughout the course development process and improve your chances of creating a valuable and impactful learning experience.

So, before getting started, here are 3 ways you can test your course’s viability.

1. Conduct a competitor analysis

Research existing courses within your area of expertise that cover a similar topic. Analyse their strengths, weaknesses, and price point, and identify what sets your course apart and how you can provide unique value.

2. Identify the gap

Identify the gap in the knowledge space that your course fills. Survey (Google form), interview (online/face-to-face), or ask (social media) your target audience about their struggles and desires to ensure that there's a demand for the knowledge or skills you intend to teach.

3.. Offer a free resource on your course topic

Offer a free, or low priced resource (webinar, workshop, eBook, workbook, live challenge, or video series) to gauge interest in your course topic. This allows you to interact with potential learners, receive immediate feedback, and assess their engagement.

Validating your course idea before you invest time, energy, and money into creating it will help set your course up for success.

Want somehelp getting on track? Book a Free Connection Call and let’s talk about how we can get you on track to creating your course this year.